Privacy Policy
This Privacy Policy ("Policy") provides detailed information about how Signal Analytics ("Signal Analytics,", ”Company”, "we," "us," or "our") manages, collects, utilizes, discloses, and safeguards personal data of identifiable persons ("Personal Data").
Signal Analytics ApS, Langebrogade 6v, DK-1411 Copenhagen C (CVR-no. 44551101) is the data controller responsible for the processing of your personal data.
We encourage you to read this Notice thoroughly. We reserve the right to modify this Notice, so please check https://www.signalanalytics.io/ frequently for the most current version.
Collection and Use of Personal Data
We gather and process Personal Data for the following reasons:
- To engage with you as a potential or current customer, offering our products or services and execute any contracts with you;
- To address your queries, and manage your account if you are a customer;
- To share your professional data, which you have chosen to make public on professional networks and other platforms, with our clients who have an interest in such data, primarily for investment related purposes;
- To meet accounting and legal obligations, and, if necessary, to partake in legal proceedings.
The specific personal data that we collect may vary based on the circumstances, but will always be due to one of the above stated reasons.
Our processing activities involve profiling in the sense that based on the information we collect (professional and educational information from data subjects’ LinkedIn profiles) we may create a profile of each data subject, which we include when we provide our services to our customers. While we do not make any decisions based on the profile we create, the profile may be shared with our customers, who may include them in the basis of their decision-making.
If you have any questions regarding the profiling, you are welcome to contact us using the contact information below.
You have the right to not be subject to profiling. If you do not want to be the subject of our profiling, you may exercise your right to opt out as set out below.
Legal Basis for Data Collection
We are only collecting data for one of the reasons outlined above in this Policy, and where at least one of the below conditions are met:
- With your consent (e.g. in order to follow-up with you as a prospective customer who wants to receive offers);
- As necessary for contract performance (e.g. in order to create your account on our platform after you became a customer);
- When we pursue our legitimate interest in processing data that you have made public in order to provide our services to our customers. (e.g. in order to show our customers relevant new startup founders). Processing of your professional data is an intrinsic and thus a necessary part of delivering our services to our customers. We perform these processing activities on the basis of a balancing of interests tests in which we have assessed our interest in performing the processing activities against your interests as a data subject. You can contact us if you have any questions about out legitimate interests assessment or if you want to exercise your right to opt out (see below);
- To comply with legal obligations (e.g. in order to comply with a valid legal request from authorities);
- When it is in ours or a third party's legitimate interest (e.g. in order to settle a dispute with a third party).
Data Collection Sources
For customers and potential customers, we only collect that data you have given to us, e.g. by using our services, during sales meetings, etc.
Furthermore, we collect professional data made public by you from a variety of publicly available sources like company websites, job postings, professional networking sites. This includes but is not limited to Full Name, Job Title, Job Experience, Educational Background, Test Scores
Sensitive Data and Data on Minors
We do not intentionally collect, sell or otherwise process sensitive data (as defined in GDPR article 9) or data from individuals under 18 years of age. Usage of our services affirms you are over 18. If we learn of any data collected from minors under 18, it will be deleted. If you identify any data displayed on our website of individuals under 18 years of age, please let us know at contact@signalsanalytics.io.
Data Sharing with Third Parties
We share personal data with third parties as required by law and for the purposes stated in this Policy, including with:
- Service providers (IT, marketing, customer support, legal, payment processing);
- Customers interested in publicly shared professional data;
- Legal and regulatory authorities, when mandated.
Data Retention Period
We retain Personal Data as long as necessary for the purposes outlined in this Policy, considering legal and regulatory requirements.
Your Personal Data Rights
You have rights to access, correct, delete, restrict, object to the processing of, and request data portability regarding your personal data. Additionally, you can withdraw consent at any time and opt-out of your data being displayed.
Signal Proprietary Scoring System
For easy reference for Signal’s customers, Signal has developed a proprietary scoring system that estimates how strong a potential founder profile is. Signal uses profiling as part of the scoring system. The profiling involves the automated processing of personal data to evaluate certain personal aspects, such as publicly available previous job experiences and is designed to assist Signal’s customers in making informed decisions. Given that the information provided to the processing systems is as narrowly defined as possible, bias should be less of an issue, and the output is force structured to a pre-defined set of output minimizing the risk of hallucinations. It is important to note that Signal’s profiling activities do not involve automated decision-making that produces legal or similarly significant effects on individuals, see below for a further explanation.
Ad i):Our AI model analyses publicly available LinkedIn profiles to identify relevant skills, experience, and qualifications. It only uses data that individuals have voluntarily made public, such as job titles, education, and skills, and does not process any private or sensitive information. The model collects and analyses data to identify patterns and compare them against predefined criteria, this feeds into our own models that generates a score that serves as one element in a broader evaluation conducted by our customers. The weights in our own models are specified and defined by the Signal team explicitely. The purpose is to streamline processes like founder identification by providing objective, data-driven insights, while final decisions are always made by humans, employed by our customers, e.g. Investment Analysts.
Ad ii):This assessment evaluates whether AI-based profiling of publicly available LinkedIn data constitutes automated decision-making with legal or significant effects under GDPR Article 22 and examines its intrusiveness on individuals' rights and freedoms. The profiling that feeds into our proprietary scoring generator is based on LinkedIn profiles but does not independently determine outcomes, serving only as one of many factors in broader human-led evaluations. Since decisions are not solely based on profiling, it does not qualify as automated decision-making with significant effects. The data, voluntarily published for professional networking, aligns with GDPR’s legitimate interests basis, as individuals reasonably expect their information to be accessed for career purposes. The profiling uses public, non-sensitive data and avoids discriminatory or stigmatizing outcomes, ensuring compliance with GDPR principles of fairness and transparency.
Ad iii):AI-driven profiling poses potential risks, including discrimination if algorithms are biased, stigmatization through harmful stereotypes, loss of autonomy when decisions are made without human oversight, and privacy violations if sensitive data is improperly handled. To counteract this, we have created our own models with specified weights to reduce risk of inherent bias in external models training dataset which can be difficult to ascertain due to their “blackbox” approach.
Data Deletion and Opt-Out Rights
You can request the deletion of your data or opt-out of its sale by contacting us through our “Opt out page”, here https://www.signalanalytics.io/opt-out.
Requests to opt-out must provide sufficient information for verification. If represented by an agent, their authorization and identity verification are required.
Cookie Management
Cookies are essential for our website's functionality, if you do not accept cookies, the service may not perform as expected. You can manage cookies through your browser settings.
Data transfers
We may transfer personal data to recipients outside the EU and EEA. These may be suppliers, counterparties, advisors or authorities. They may also be our data processors (e.g. IT suppliers).
If the recipient is located outside the EU or EEA in a country, we will enter into EU standard contractual clauses approved by the European Commission with the recipient before transferring the personal data. The recipient may also be located in a country in which the EU Commission has assessed that an adequate level of protection exists. If you would like an overview of third country transfers and the basis for them, please contact us.
Third-Party Links and Social Media Widgets
Our website may include links to third-party sites (e.g. news websites) and social media features, which are governed by their own privacy policies.
Changes to this Notice
We may update this Notice periodically. The latest version will always be available on our website.
Complaints
You have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet). You can contact the Danish Data Protection Agency:
E-mail: dt@datatilsynet.dk
Phone: +45 33 19 32 00
Contact Information
For any questions or concerns about our privacy practices, please contact Signal Analytics at contact@signalanalytics.io - and we will get back to you as soon as possible.